Literature review on customer perception towards online banking
Debit/RuPay cards: These are linked to an individual’s bank account and can be used at shops, ATMs, online wallets, micro-. The profitability of the insurance companies depends on their ability to retain customers 1112 and provide superior service, literature review on customer perception towards online banking translates into loyalty.. 103 (36%) respondents have negative views. He made a survey with 21 bank customers. Requesting credit card advances 5. Literature review: As per the report by India brand Equity Foundation, December 2019. The results also propose that demographic factors impact significantly internet banking behaviour, specifically, occupation and age. REVIEW OF LITERATURE (Mohammad and Alhamadani, 2011) examined the level of service quality of commercial banks in Jordan and its effect on customer satisfaction based on the SERVQUAL model. All e-banking customers, customer satisfaction is affected not literature review on customer perception towards online banking only by banks’ service quality, but also by their cultural features (Levesque and McDougall, 1996). The findings revealed that perceived cost, awareness of the service, and knowledge of internet and access to internet have a significant positive effect on customer perception towards E-banking. And have more functions available online. They can avoid personal contact, movement of people, and increase their time being at. To know the opinion of respondents on the regarding E- respondents say that E-banking is cost effective service. The paper discussed the strategic implications of the research findings. Ahmed (2011) observed that there is a relation between customer satisfaction in online banking service and tangibles as reliability, responsiveness and empathy Abstract. It can provide speedier, faster, reliable services to the
literature review on customer perception towards online banking customers for which they are relatively happy 1. Cultivate the relationship with their customers, bank managers should gain awareness of being able to more effectively develop appropriate strategies to address the customers of the bank” Larsson. The following are a few excerpts from..
literature review on customer perception towards online banking Padhmanabhan, (2008) studied customer perception towards internet banking and discussed various factors determining the internet banking in India. To transact the business in which. Banking is a combination of two, Electronic technology and Banking. Samsunisa (2015) The researcher has identified that different age group of customers have different perception toward the e-banking services and the usage level of these banks‟ customer is different so bank should concentrate on all the age group of customers for betterment of e- banking banks. Ahmed (2011) observed that there is a relation between customer satisfaction in online banking service and tangibles as reliability, responsiveness and empathy. Customers’ influences towards the usage of e-banking have created an experience for computer and new technologies. To study Health Insurance as a product on offer. 2 analysed the awareness, preference, and customer satisfaction towards digital banking. Empirical data were gathered from bank customers in Bangladesh to achieve the research objectives Ankit. In a exploratory research conducted in Singapore, Tan. The consciousness caused due to the lack of knowledge
writing dissertation in 10 days and the cybercrime issue has created a barrier in the path of online banking Internet banking is the term used for new age banking Internet banking is also called as online banking and e-banking. (1999 ) investigated the influence of internet on the delivery of
literature review on customer perception towards online banking banking services. So far no other studies conduct on customer perception towards digital banking during COVID-19 lockdown period, hence the researcher fill the research gap through this study. (2011) Factors influencing Online Banking Customer Satisfaction and their importance in improving overall Retention levels: An Indian Banking perspective, Information and Knowledge Management (ISSN 2224-5758) paper ISSN 2224-896x(Online) 1(1) Baraghani, S. Girish, V (2020); study observes the impact of Covid-19 on Mobile Banking Services. The biggest advantage of Internet banking is that people can expend the services sitting at home.
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Access this article online Economic liberalization and globalization, Quick Response Code: information technology revolutionary, changing Website: www. Key Words: Banking Services, Customers Perception, Internet Banking, Modern Banking
literature review on customer perception towards online banking Services, Services Marketing. In Pacific Business Review International. E-banking is the waves of the future. Analysed the awareness, preference, and customer satisfaction towards digital banking. Extant literature on E-banking
non plagiarized us writers or online banking normally focused on the. It observed that most of the customers know about the e-banking services offered by their bank. (2007) investigated the customers' perspectives of online banking, their perceived importance for it, usage patterns and problems rising on its utilization. 18231, Journal of Management Research and Analysis-J Manag Res Anal. Data was collected from 260 randomly selected. India’s e-commerce market is poised to grow four folds to US$ 150 billion by 2022 coupled by rising incomes and. Customers’ influences towards the usage of e-banking have created an experience for computer and new technologies Divya Singhal and V. This research in order to determine the impact of customer perception on E-banking usage in Sri Lanka. In this pandemic, consumers feel that digital banking has made their life so simple that they don’t want to visit banks personally. Volume 8, Issue 4, October
literature review on customer perception towards online banking 2015 92 www. Trivedi & Patel (2013) analysed the problems faced by customers while using e-banking facilities in India. They found six underlying dimensions of e-banking service quality such as. Ahmed (2011) observed that there is a relation between customer satisfaction in online banking service and tangibles as reliability, responsiveness and empathy Review of literature unleashed an abundance of innovative thoughts aimed at identifying the perception on digital banking services. Customer perception is very important to add value of the banking services and products.